Blink
By Malcolm Gladwell
2005
Author Malcolm Gladwell is best know for his first book, 'The Tipping Point'. Like that book this one synthesizes the work of criminologists and marketeers to analyze the subject. 'Tipping' also utilized sociologists, while 'Blink', more inward looking, brings psychologists to the matter of understanding how we make snap judgements, sometimes very effectively sometimes not.
More to the point, this book will help you to evaluate how you make snap decisions and make you quicker at thinking on your feet. Who knows, reading them both and perhaps you could 'tip' the world in a 'blink' of an eye - and become and 'Outlier', subject of his third book, not yet read.
